{"id":125,"date":"2026-05-14T12:23:27","date_gmt":"2026-05-14T12:23:27","guid":{"rendered":"http:\/\/connectedart.dk\/?page_id=125"},"modified":"2026-05-14T12:23:27","modified_gmt":"2026-05-14T12:23:27","slug":"case-thesaltyscarab","status":"publish","type":"page","link":"https:\/\/connectedart.dk\/?page_id=125","title":{"rendered":"Case: TheSaltyScarab"},"content":{"rendered":"\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-d7fb8c2\" data-block-id=\"d7fb8c2\"><style>.stk-d7fb8c2 {margin-bottom:0px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-d7fb8c2-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-9a1dd7a\" data-v=\"4\" data-block-id=\"9a1dd7a\"><style>@media screen and (min-width:690px){.stk-9a1dd7a {flex:var(--stk-flex-grow, 1) 1 calc(25% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-9a1dd7a-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-9a1dd7a-inner-blocks\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/connectedart.dk\/wp-content\/uploads\/2026\/05\/salty-heart.png\" alt=\"\" class=\"wp-image-127\" srcset=\"https:\/\/connectedart.dk\/wp-content\/uploads\/2026\/05\/salty-heart.png 500w, https:\/\/connectedart.dk\/wp-content\/uploads\/2026\/05\/salty-heart-300x300.png 300w, https:\/\/connectedart.dk\/wp-content\/uploads\/2026\/05\/salty-heart-150x150.png 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-68eac2d\" data-v=\"4\" data-block-id=\"68eac2d\"><style>@media screen and (min-width:690px){.stk-68eac2d {flex:var(--stk-flex-grow, 1) 1 calc(75% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-68eac2d-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-68eac2d-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-2b38853\" data-block-id=\"2b38853\"><p class=\"stk-block-text__text\">En ny streamer \u00f8nskede at starte p\u00e5 Twitch uden tidligere erfaring med platformen eller de n\u00f8dvendige v\u00e6rkt\u00f8jer. Kunden havde ingen etableret digital tilstedev\u00e6relse og manglede b\u00e5de teknisk setup, content-retning og brandidentitet.<\/p><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Branchen er st\u00e6rkt konkurrencepr\u00e6get, hvor st\u00f8rstedelen af nye streamere k\u00e6mper for blot at opn\u00e5 synlighed og fastholde seere. Kunden stod derfor i en klassisk \u201c0 \u2192 1\u201d situation, hvor b\u00e5de brand og kanal skulle bygges fra bunden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Der blev gjort brug af vores in house kunstner, grafiker og live2d specialist, som kunne hj\u00e6lpe kunden med at kunne skille sig ud fra m\u00e6ngden i nichen.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-d1b1fca\" data-block-id=\"d1b1fca\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-d1b1fca-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-27557c8\" data-v=\"4\" data-block-id=\"27557c8\"><style>@media screen and (min-width:690px){.stk-27557c8 {flex:var(--stk-flex-grow, 1) 1 calc(62.29999999999998% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-27557c8-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-27557c8-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-484b30b\" id=\"udfordring\" data-block-id=\"484b30b\"><h2 class=\"stk-block-heading__text\">Udfordring<\/h2><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e5let var at skabe et st\u00e6rkt og genkendeligt brand, der kunne:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tiltr\u00e6kke en relevant m\u00e5lgruppe fra start<\/li>\n\n\n\n<li>Differentiere sig i et m\u00e6ttet marked<\/li>\n\n\n\n<li>Opbygge et engageret community<\/li>\n\n\n\n<li>Skabe fundament for v\u00e6kst p\u00e5 b\u00e5de Twitch og YouTube<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Samtidig skulle der etableres en klar content-retning og en teknisk setup, der underst\u00f8ttede brandoplevelsen.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Analyse<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Vi analyserede markedet og identificerede en niche inden for gaming med et mindre, men meget engageret community. Fokus blev lagt p\u00e5:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Konkurrentanalyse (hvad g\u00f8r de st\u00f8rste i nichen?)<\/li>\n\n\n\n<li>Content gaps (hvad mangler community\u2019et?)\n<ul class=\"wp-block-list\">\n<li>Viste sig at v\u00e6re pr\u00e6get af f\u00e5, \u00e6ldre m\u00e6nd som har v\u00e6ret igang i flere \u00e5r.<\/li>\n\n\n\n<li>Der var brug for nyt blod<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Seeradf\u00e6rd og streaming-tidspunkter<\/li>\n\n\n\n<li>Platform-dynamikker (Twitch vs. YouTube)\n<ul class=\"wp-block-list\">\n<li>Twitch viste sig at v\u00e6re bedst: grundet mere direkte engagement, og mulighed for redeems som kunne direkte have en effekt p\u00e5 content.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-dab8f76\" data-v=\"4\" data-block-id=\"dab8f76\"><style>@media screen and (min-width:690px){.stk-dab8f76 {flex:var(--stk-flex-grow, 1) 1 calc(37.70000000000002% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-dab8f76-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-dab8f76-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-541e428\" data-block-id=\"541e428\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-541e428-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-26c06a5\" data-v=\"4\" data-block-id=\"26c06a5\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-26c06a5-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-26c06a5-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-38c66d3\" id=\"strategiske-overvejelser\" data-block-id=\"38c66d3\"><h2 class=\"stk-block-heading__text\">Strategiske overvejelser<\/h2><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Brandingstrategien tog udgangspunkt i f\u00f8lgende:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Positionering i en niche fremfor bred eksponering<\/li>\n\n\n\n<li>Opbygning af en autentisk og genkendelig persona<\/li>\n\n\n\n<li>Fokus p\u00e5 community frem for reach<\/li>\n\n\n\n<li>Konsistens i visuel og kommunikativ identitet<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Der blev arbejdet med at g\u00f8re streameren til mere end bare content \u2013 men til et samlingspunkt for et f\u00e6llesskab.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-b5858b5\" data-block-id=\"b5858b5\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-b5858b5-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-03930a4\" data-v=\"4\" data-block-id=\"03930a4\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-03930a4-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-03930a4-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-ab20339\" data-block-id=\"ab20339\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-ab20339-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-cebd4be\" data-v=\"4\" data-block-id=\"cebd4be\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-cebd4be-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-cebd4be-inner-blocks\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/connectedart.dk\/wp-content\/uploads\/2026\/05\/salt-pet-pet.png\" alt=\"\" class=\"wp-image-128\" style=\"width:360px;height:auto\" srcset=\"https:\/\/connectedart.dk\/wp-content\/uploads\/2026\/05\/salt-pet-pet.png 500w, https:\/\/connectedart.dk\/wp-content\/uploads\/2026\/05\/salt-pet-pet-300x300.png 300w, https:\/\/connectedart.dk\/wp-content\/uploads\/2026\/05\/salt-pet-pet-150x150.png 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-e1955da\" data-block-id=\"e1955da\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-e1955da-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-3d2743a\" data-v=\"4\" data-block-id=\"3d2743a\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-3d2743a-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-3d2743a-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-27db1a7\" id=\"losningen\" data-block-id=\"27db1a7\"><h2 class=\"stk-block-heading__text\">L\u00f8sningen<\/h2><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Vi udviklede en samlet branding- og contentstrategi, der koblede teknik, kommunikation og community:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">YouTube-strategi med fokus p\u00e5 discoverability<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Etablering af professionelt OBS-setup med brandede scenes<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Udvikling af tone of voice og community guidelines<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Planl\u00e6gning af content-flow p\u00e5 Twitch og YouTube<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Community management for at sikre engagement og kultur<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-109c5e6\" data-v=\"4\" data-block-id=\"109c5e6\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-109c5e6-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-109c5e6-inner-blocks\">\n<h2 class=\"wp-block-heading\">Konkrete tiltag<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lancering af f\u00f8rste YouTube-video med performance-fokus<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ops\u00e6tning og optimering af streaming-software (OBS)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Udvikling af faste stream-strukturer og formater<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Moderation og aktiv community management under streams<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dataanalyse af streams (performance vs. timing og content)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A\/B split tests p\u00e5 YouTube thumbnails og titler<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-e3f9cf2\" data-block-id=\"e3f9cf2\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-e3f9cf2-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-20ef283\" data-v=\"4\" data-block-id=\"20ef283\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-20ef283-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-20ef283-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-a9f2881\" data-block-id=\"a9f2881\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-a9f2881-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-c363c01\" data-v=\"4\" data-block-id=\"c363c01\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-c363c01-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-c363c01-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-32ff3fe\" data-block-id=\"32ff3fe\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-32ff3fe-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-47ec034\" data-v=\"4\" data-block-id=\"47ec034\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-47ec034-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-47ec034-inner-blocks\">\n<h2 class=\"wp-block-heading\">Forventet effekt og m\u00e5ling<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Indsatsen forventes at skabe:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Langsigtet brandloyalitet gennem st\u00e6rkt community<\/li>\n\n\n\n<li>Stabil v\u00e6kst via niche-positionering<\/li>\n\n\n\n<li>\u00d8get monetisering gennem subscribers og donationer<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Effekten m\u00e5les l\u00f8bende p\u00e5:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Performance p\u00e5 YouTube (CTR og watch time)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Engagement rate (chat-aktivitet, retention)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gennemsnitlige seertal (CCV)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Konvertering til subscribers<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-d15ff9c\" data-block-id=\"d15ff9c\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-d15ff9c-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-8dcb1b6\" data-v=\"4\" data-block-id=\"8dcb1b6\"><style>@media screen and (min-width:690px){.stk-8dcb1b6 {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-8dcb1b6-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-8dcb1b6-inner-blocks\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"819\" src=\"https:\/\/connectedart.dk\/wp-content\/uploads\/2026\/05\/wuaw-scaled-e1777634739273-1024x819.png\" alt=\"\" class=\"wp-image-129\" srcset=\"https:\/\/connectedart.dk\/wp-content\/uploads\/2026\/05\/wuaw-scaled-e1777634739273-1024x819.png 1024w, https:\/\/connectedart.dk\/wp-content\/uploads\/2026\/05\/wuaw-scaled-e1777634739273-300x240.png 300w, https:\/\/connectedart.dk\/wp-content\/uploads\/2026\/05\/wuaw-scaled-e1777634739273-768x614.png 768w, https:\/\/connectedart.dk\/wp-content\/uploads\/2026\/05\/wuaw-scaled-e1777634739273-1536x1228.png 1536w, https:\/\/connectedart.dk\/wp-content\/uploads\/2026\/05\/wuaw-scaled-e1777634739273.png 1813w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-17e0e57\" data-v=\"4\" data-block-id=\"17e0e57\"><style>@media screen and (min-width:690px){.stk-17e0e57 {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-17e0e57-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-17e0e57-inner-blocks\">\n<h2 class=\"wp-block-heading\">Resultat \/ Effekt<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Efter 4 m\u00e5neder p\u00e5 Twitch:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>0 \u2192 241 f\u00f8lgere<\/li>\n\n\n\n<li>Gennemsnitlig CCV: 45<\/li>\n\n\n\n<li>Gennemsnitlige live views: 500<\/li>\n\n\n\n<li>Gennemsnitlige unique views: 250<\/li>\n\n\n\n<li>48 betalende subscribers (april)<\/li>\n\n\n\n<li>L\u00f8bende donationer fra community<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Efter 2 uger p\u00e5 YouTube:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">13.000 samlede visninger p\u00e5 tv\u00e6rs af content<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">256 subscribers<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">~8.000 visninger p\u00e5 f\u00f8rste video<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Konklusion<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Casen demonstrerer, hvordan en m\u00e5lrettet brandingindsats \u2013 kombineret med data og praktisk eksekvering \u2013 kan skabe markant v\u00e6kst i en ellers ekstremt konkurrencepr\u00e6get branche.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ved at fokusere p\u00e5 niche, konsistens og community frem for bred eksponering blev der skabt et st\u00e6rkt fundament for en skalerbar streaming-karriere.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En ny streamer \u00f8nskede at starte p\u00e5 Twitch uden tidligere erfaring med platformen eller de n\u00f8dvendige v\u00e6rkt\u00f8jer. Kunden havde ingen etableret digital tilstedev\u00e6relse og manglede b\u00e5de teknisk setup, content-retning og brandidentitet. Branchen er st\u00e6rkt konkurrencepr\u00e6get, hvor st\u00f8rstedelen af nye streamere k\u00e6mper for blot at opn\u00e5 synlighed og fastholde seere. Kunden stod derfor i en klassisk [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-125","page","type-page","status-publish","hentry"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/connectedart.dk\/index.php?rest_route=\/wp\/v2\/pages\/125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/connectedart.dk\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/connectedart.dk\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/connectedart.dk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/connectedart.dk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=125"}],"version-history":[{"count":3,"href":"https:\/\/connectedart.dk\/index.php?rest_route=\/wp\/v2\/pages\/125\/revisions"}],"predecessor-version":[{"id":143,"href":"https:\/\/connectedart.dk\/index.php?rest_route=\/wp\/v2\/pages\/125\/revisions\/143"}],"wp:attachment":[{"href":"https:\/\/connectedart.dk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}